Agency Executive Director Alex Berdnick was hired as the official escort to Jon Lord for his concert in Kyiv on 31 May 2010. Besides the obvious meet and greet activities, Ray MC organised communications between the artist and the musicians of the Orchestra of the National TV & Radio Company of Ukraine. Thanks to Alex’s formal musical education, the rehearsals went off well, and the concert at Palace Ukraina gathered many fans of this legend of the golden era of Rock Music.