The agency developed the concept of ENVY magazine for the Saryarka shopping mall in the capital of Kazakhstan, Astana. The concept was a publication that would be available to the mall’s clients and covering the city’s entertainment scene and lifestyle themes. Thanks to Ray MC’s experience in publishing and PR, the project was approved by the management of Saryarka, and the print run of the first issue of the magazine (January 2010) was out of stock before the end of the festive season!